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Instagram DM automation

Turn comments into conversations

Someone comments “LINK” and gets the link in their DMs a moment later — with an optional follow gate and email capture, all on the official Instagram API.

Live — comment, Story reply, Live and DM triggers with gates and follow-ups.

Auto DM workspace in Pixalera

Keyword comment triggers

Match an exact keyword or any comment on a chosen post or Reel and send a DM automatically.

Story reply automation

Reply automatically to a specific Story or any Story reply, with expiry warnings built in.

Follow and email gates

Ask for a follow or an email address before the link is delivered.

Follow-up messages

Send a timed second message when the first one goes unanswered.

Official Meta API

Automations run on permissions you granted — no unofficial automation risking your account.

Leads, not just sends

Every gated exchange captures a contact into your Leads list, exportable as CSV.

Public reply too

Answer the comment publicly and DM privately in the same rule.

Reply in seconds, at any volume

Keyword triggers, gates and follow-ups that run without you.

SCHEDULE

The highest-intent moment on Instagram is a comment

Someone typing your keyword under a Reel has raised their hand. Answering that within seconds, in their DMs, converts far better than a link in bio they may never open — and it is the one growth mechanic that works while you are asleep.

Get started for free
The highest-intent moment on Instagram is a comment — Pixalera Auto DM

ANALYZE

Gates that grow the asset you actually own

A DM is rented attention; an email address is not. Ask for the follow and the email before the link is delivered, and each viral Reel adds to a list you keep whatever happens to the algorithm.

Get started for free
Gates that grow the asset you actually own — Pixalera Auto DM

PLAN

Automation that respects the rules

Everything runs on the official Instagram Graph API with permissions you granted, using the messaging windows Meta defines. That means no unofficial workarounds, no scraped sessions, and no automation that puts the account at risk.

Get started for free
Automation that respects the rules — Pixalera Auto DM

Problems this solves

“I promised the link in the comments and never sent it.”

The rule sends it within moments, every time, whether or not you are online.

“Manual DMs do not scale past a viral Reel.”

A hundred comments trigger a hundred DMs without you touching the phone.

“I get sends but no contact details.”

Email and follow gates turn the DM into a captured lead.

How it works

1

Pick the post, Reel or Story to automate.

2

Set the trigger keyword — or any comment.

3

Write the DM, add a gate and an optional follow-up.

4

Turn the rule on and watch the leads land.

Who uses Pixalera for Auto DM

Course creators

Deliver a lead magnet at scale

Keyword comment → email gate → download link.

Local services

Route enquiries automatically

Story reply → auto DM with booking link.

Ecommerce

Send product links fast

Comment “PRICE” → DM with the product page.

Why creators choose Pixalera

Automation plus a real inbox

The DMs your rules start continue in the same unified inbox you already answer from.

Leads stored, not lost

Captured contacts land in a list you can filter and export, not just a message log.

Priced in INR

A serious alternative to dollar-priced DM tools for Indian creators.

Auto DM FAQs

You choose a post or Reel and a trigger keyword. When someone comments it, Pixalera sends them your DM through the official Instagram API, optionally after a follow or email gate.

Channels Pixalera supports

Connect as many as you need — one calendar, one inbox, one analytics view.

Resources

Automate your next “comment LINK” post

Set up your first rule in two minutes on the free plan.

Build an Auto DM rule