Instagram DM automation tool built for India
Turn comments into conversations. Pixalera runs comment-to-DM automation, keyword replies and story-reply flows on the official Meta API, captures leads inside the chat and bills in rupees with UPI.
Last reviewed 2026-09-19
Comment to DM, automatically
Someone comments your keyword on a reel or post and Pixalera sends the DM within seconds — link, file, price list or lead form.
Keyword and story-reply triggers
Set exact or partial keyword matches for posts, reels and story replies, with different replies per campaign.
Lead capture before the link
Ask for name, email or phone inside the DM and collect verified leads instead of a click you cannot follow up.
Official Meta API only
Connection happens through Instagram's own permission screen. No password sharing, and platform rate limits are respected.
INR pricing, UPI checkout
Plans bill in rupees — Grow from ₹499/month with UPI, cards, net banking and wallets via Razorpay.
See what the DMs earned
Track sends, replies, captured leads and clicks per rule so you keep the flows that convert.
How the comment-to-DM flow is set up
- Step 1
Connect Instagram
Log in with Instagram through the official Meta permission screen — takes about a minute.
- Step 2
Pick the trigger
Choose the post or reel and the keyword your audience will comment, or turn on story replies.
- Step 3
Write the DM
Text, buttons, a link, a PDF or a product card. Add a follow-up if there is no reply.
- Step 4
Measure and iterate
Watch sends, leads and clicks, then adjust the keyword or the offer.
Instagram DM automation FAQs
Is Instagram DM automation safe for my account?
Yes, when it runs on the official Meta API like Pixalera does. You approve access on Instagram's own screen, we never ask for your password, and messages stay inside Meta's messaging rules and rate limits.
Which platforms does the automation cover?
Auto-DM and comment automation currently work on Instagram and Facebook.
Do I need a business account?
Yes — Instagram allows messaging automation only for Business or Creator accounts, which are free to switch to in the Instagram app.
Can I try it before paying?
Yes. The free plan includes 25 Auto-DM sends and 1 connected channel, with no card required.
How is this different from ManyChat for Indian creators?
Pixalera bills in INR with UPI, and the same subscription also covers scheduling, a unified inbox, AI content and analytics rather than DM flows alone. See the ManyChat comparison for a detailed breakdown.